Privacy Policy

As of March 2026

• Identity and contact details of the data controller
• Contact details of the data protection officer
• General information on data processing
• Rights of the data subject
• Cookies and Behavioural Remarketing
• Usage of Plugins
• Marketing Preferences
• Security of your data
• Complaints
• Changes to this Privacy Policy

1. Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other data protection regulations is:

Masterflex Technical Hoses Limited

Units G&H , Prince of Wales Business Park

Vulcan Street

Oldham

OL1 4ER

Email: info@masterflex-hose.co.uk

Phone: 0161 626 8066

masterflex-hose.co.uk. and masterflex-uk.com

1. Contact details of the data protection officer (DPO)

As a small UK company a designated DPO is not legally required, however Masterflex Technical Hoses Ltd is committed to protecting personal data and complying with data protection laws .

If you have any questions in relation to this privacy policy, including requests to exercise your legal rights please contact below:

Masterflex Technical Hoses Limited

Units G&H , Prince of Wales Business Park

Vulcan Street

Oldham

OL1 4ER

Email: info@masterflex-hose.co.uk

Phone: 0161 626 8066

1. General information on data processing

3.1. Scope of processing personal data

This Privacy Notice applies to Masterflex Technical Hoses Limited ("we," "our," "us," or "Masterflex").

At Masterflex Technical Hoses Limited, we are committed to protecting any personal data you share with us or that we receive from other organisations and keeping it safe. This policy governs all pages hosted at https://masterflex-hose.co.uk and https://masterflex-uk.com . It does not apply to pages hosted by other organisations to which we may link and whose privacy policies may differ.

For the purposes of the Data Protection Act 2018 (UK GDPR) and the EU GDPR, Masterflex Technical Hoses Limited is the data controller. We comply fully with UK and EU data protection laws, including requirements for international data transfers to Germany. Any questions regarding this policy should be sent to us via the contact details provided within the contact details of the data controller section within this policy.

“This Privacy Policy primarily applies to our customers and website visitors in the United Kingdom and the Republic of Ireland. While we comply with EU GDPR requirements (as the Republic of Ireland is part of the EU), we do not target customers in other EU Member States.”]

3.2. Who we are

Masterflex Technical Hoses Limited operates the masterflex-hose.co.uk and masterflex-uk.com website and provides technical hose solutions. We encourage compliance and transparency in all our data handling practices.

3.3. Why we need your information

We collect and process personal data to provide and improve our services, fulfil legal obligations, and communicate with you effectively.

3.4. How do we collect information from you?

We obtain information about you when you:

• Use our website or services
• Enquire about our products
• Subscribe to newsletters or marketing communications
• Make a purchase or request a quote
• Interact with us via social media or third-party platforms

3.5. What type of information is collected?

• Basic personal and demographic information, such as your name
• Contact information, such as your address, telephone number, and email address
• Technical data, such as IP address, browser type, logfiles and usage statistics
• Payment details processed securely by third-party providers
• Any additional information you provide voluntarily

3.6. How do we use your data?

• To provide and improve our services
• To process orders and payments
• To send marketing communications (with consent)
• To comply with legal obligations
• To enhance website functionality and user experience

3.7. How we manage your personal information

We process your personal information in accordance with the principles of UK and EU data protection laws. We will treat your personal information fairly and lawfully and we will ensure that information is:

• Processed for limited purposes;
• Kept up-to-date, accurate, relevant and not excessive;
• Not kept longer than is necessary;
• Kept secure.

Access to personal information is restricted to authorised individuals on a strictly need-to-know basis.

We are committed to keeping your personal details up to date, and we encourage you to inform us about any changes needed to ensure your details are accurate.

To help us to ensure confidentiality of your personal information we may ask you security questions to confirm your identity when you call us. We will not discuss your personal information with anyone other than you, unless you have given us prior written authorisation to do so.

3.8. Legal basis for data processing

We process your data based on:

• Consent (Article 6(1)(a)) – for marketing communications where you have given your permission.] If the law requires consent to process your data, then we will obtain your consent before carrying out that activity. For example, in relation to marketing purposes we will record evidence of this activity. You can request removal of your consent, for example by ‘opting out’ via email at any time or by contacting us directly.
• Contractual necessity (Article 6(1)(b)) – for the performance of a contract with you, e.g., providing our products or services.] If a contract is in place, then we will process your data based on that contract.

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• Legitimate interests (Article 6(1)(f)) – where necessary for our business operations or to improve our services, provided it does not override your rights and freedoms.] The law allows us to process your data if it is in our legitimate interest to do so, but only so long as we need to and your “interests or your fundamental rights and freedoms are not overridden”. We carry out a legitimate interest assessment to check that we will not cause you harm by processing your data and verify the processing is in your interest, that the processing is not overly intrusive and that we will only do so in accordance with this privacy notice.

3.3 Data removal and duration of storage

We keep your personal data for as long as reasonably necessary to fulfil the purposes set out in this Privacy Notice based on our business needs and legal requirements.

When we no longer need your personal data, we de-identify or aggregate the data or securely destroy it based on our retention policy. Please note that de-identified or aggregated data is not treated as personal data under this Privacy Notice and may be used for analytics purposes.

We have a detailed retention policy that governs how long we hold different types of information. Please contact us using the details provided under the contact details of the data controller section for further information regarding how long we keep your personal data.

1. Rights of the data subject

The law requires us to tell you that you have a variety of rights about the way we process your data. These are as follows:

4.1. The Right to be Informed:

You have the right to know the purposes for which your personal data is collected and processed by us in accordance with UK and EU GDPR

4.2. The Right of Access:

You have the right to request access by receiving a copy of your personal data in a common format through the Data Subject Access Request (DSAR) process.

• If you wish to submit a DSAR, please use the contact details below in the ‘contact details of the data controller section’. Please describe accurately the parameters of your request including the dates, the location of the data and if possible, the reason for the request. We have one calendar month following acknowledgement of the DSAR and may extend this for up to a further two months if the request is particularly complex. In limited circumstances we may refuse to act on the request on the basis that the request is excessively repetitive or vexatious.

4.3. The Right to Rectification:

If you believe your personal data to be inaccurate you have a right to request rectification, and we must respond within one calendar month.

4.4. The Right to Erasure:

Otherwise known as the right to be forgotten, you may request that all personal data collected and processed be erased. We will advise where this is possible and if there is an impact on the services provided to you.

4.5. The Right to Restrict Processing:

In some circumstances you may request that processing is restricted for certain activities. We must consider this request and restrict processing in certain circumstances.

4.6. The Right to Data Portability:

You have the right to re-use your personal data that we have collected or processed for your own purposes or across different services.

4.7. The Right to Object:

You have the right to object to processing of personal data in some circumstances.

4.8. The Right Related to Automated Decision-Making Including Profiling:

You have the right to challenge decision making made purely by automated means and profiling in certain circumstances.

5. Cookies and Behavioural Remarketing

We use cookies and similar technologies to improve functionality and for remarketing purposes.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

You can opt out of targeted advertising through settings provided by Google, Facebook, Twitter, and Pinterest, and any other relevant sites.

Marketing and remarketing activities are directed only at customers in the United Kingdom and the Republic of Ireland. We do not actively target residents of other EU Member States.

6. Usage of Plugins

Our website uses third-party plugins and tools to enhance functionality and improve user experience. These plugins may collect and process certain personal data as described below.

6.1. List of plugins and Their Purpose

We use the following third-party plugins on our website:

• Google Analytics including Google Analytics Remarketing: to evaluate the use of our online presence as well as enable the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit.
• Google Tag Manager: to ensure that the collected and clear management as well as an efficient integration of the services of third parties.
• Google Ads Conversion Tracking: conversion tracking (visit action evaluation), a targeted approach to a target group that has already expressed an initial interest by visiting the page.
• Google Ads Remarketing: to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests.
• LUX: After your first visit to the website, LUX tries to recognize your revisits by your behaviour and the hardware you use, in order to offer you appropriate content according to your preferences and to simplify the usability of the website.
• Piwik PRO Analytics Suite: to analyse and regularly improve the use of our website. Through the statistics obtained, we can correct navigation problems, make the website clearer, make information more accessible, generally improve our offer and make it more interesting for you as a user.
• Usercentrics: to obtain and manage user consent for data processing and to document it in a legally compliant manner.
• Friendly Captcha: is used exclusively for the protection against spam and bots described above. No cookies are set or read on the visitor's terminal device by Friendly Captcha.
• Social Media Plugins (e.g., LinkedIn Insight Tag, YouTube, Facebook, Twitter): To enable social sharing and interaction.

6.2. Data Collected by Plugins

These plugins may collect information such as your IP address, browser type, device information, and browsing behaviour. Some plugins may also use cookies to track your activity on our website.

6.3. Data Sharing and Third-Party Responsibility

Please note that the data collected by third-party plugins is processed and stored by the respective plugin providers. We recommend reviewing their privacy policies to understand how they handle your data

6.4. User Consent

We use a cookie consent banner to inform users about the use of cookies and tracking technologies by third-party plugins. You can manage your cookie preferences or opt out of certain tracking features through your browser settings or by visiting the plugin provider's opt-out page.

6.5. International Data Transfers

Some of the third-party plugins we use may transfer your data to servers located outside your country of residence. We ensure that appropriate safeguards are in place to protect your data in compliance with applicable data protection laws

6.6. Updates to Plugin Usage

We may update the list of third-party plugins used on our website from time to time. Any significant changes will be reflected in this privacy policy, and we encourage you to review it periodically.

7. Marketing Preferences

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

8. Security of your data

We implement appropriate technical and organisational measures to protect your data. While we strive to use commercially acceptable means to protect your Personal Information, no method of transmission over the Internet or electronic storage is 100% secure. Whilst we take all possible means to protect your personal information such as relying on the latest encryption techniques, we cannot guarantee the security of any information you transmit electronically to us, and you do so at your own risk. We keep your data secure in our database with appropriate security mechanisms in place.

8.1. Who has access?

• We do not sell or rent your information to third parties
• We share data only with trusted service providers under strict agreements
• We disclose information when required by law or to protect our rights

If you have any questions regarding secure transactions, please contact details of the data controller using the details provided under the contact details of the data controller section for further information

8.2. International Transfers

Your information may be transferred to and maintained on servers located in Germany and other jurisdictions. We ensure that such transfers comply with UK and EU GDPR requirements, including the use of Standard Contractual Clauses (SCCs) or equivalent safeguards.

8.3. Children’s Privacy

Our Service does not address anyone under the age of 13 (“Children”).

We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Information, please contact details of the data controller. If we become aware that we have collected Personal Information from a child under age 13 without verification of parental consent, we take steps to remove that information from our servers.

9. Complaints

If you have any concerns about our use of your personal information, you can make a complaint to us using the contact details within the contact details of the data controller section. You can also file a complaint to the Information Commissioner's Office (ICO) in the UK.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline number: 0303 123 1113

ICO website: www.ico.org.uk

10. Changes to this Privacy Policy

We may update our Privacy Policy from time to time. Changes will be posted on this page and communicated via email where appropriate.