The Masterflex Group is expanding its product, consulting and solution expertise to include eco-effectiveness, i.e. a circular economy without additional resource consumption. To this end, the current business model will be reorganised and expanded in stages up to 2035.

The focus will be on the digital hose world AMPIUS®, which will provide a digital twin of all products and their life cycle to enable a circular economy for hoses and connection systems.

To this end, the current consulting and product business will be gradually reorganised by 2035 and expanded to include additional services such as take-back, recycling and eco-certification. The goal is an endless circular economy for plastic hoses.

As a leading company in its market ("Hero"), the Masterflex Group is thus committed to not consuming any additional resources (i.e. "Zero").

"With our Hero@Zero strategy, we want to make a positive contribution for our customers that is both economically and ecologically sustainable. Our vision is a circular economy for hoses and connection systems without the need for additional resources," says Dr Andreas Bastin, CEO of the Masterflex Group.

In addition to operational excellence, digitalisation and internationalisation, this is a further aspect of the Masterflex Group's transformation into a company that is securely and modernly positioned for the future.